This was the basic query but I probably tweaked it each time it went out. I tweaked it to include some information about the agent and often would edit out certain parts (depending on the agent), but this is the basic query that I started with. More than half the agents I sent it to requested a proposal and after sending those out, I received two offers of representation from top agents (I still had some agents reading it when I sent them the "I've accepted representation" letter.) Also my agency changed the name of the book and the publisher liked it and kept what they changed it to.
_______________________
Dear (Agent name):
[If I personalized it, it was here]
Approximately half of all marriages end in divorce. The breakup rate of non-marital relationships is even higher. Although the market is replete with breakup books, there is no single resource to guide a person through the emotional aftermath of a breakup while giving practical advice on how to capitalize on this life changing event.
Now there is.
My book, “Phoenix Rising: How to Turn a Devastating Breakup Into the Best Thing That Ever Happened to You” tells a reader how to work through the grief process while transforming the breakup into a positive experience.
I am a certified grief counselor, motivational speaker, seminar instructor and former therapist who started a blog in November 2006 as a way to stay in touch with my students. When the blog was less than 2 weeks old, I wrote, “After the Breakup: 10 Tips To Help You Move On”. Within a few days, I was inundated with email and phone calls from people all over the country. Instead of answering each one individually, I followed with more posts advising readers how to navigate the post-breakup landscape.
The response was tremendous, and the breakup posts soon became the focus of the blog. Without advertising or marketing, it is now read by thousands a day and has been cited in Wikipedia and several major newspaper articles. Several “breakup” websites link to the blog and it appears as a resource on iVillage.com and loveshack.org. A director of Zonta International requested copies of "the book" for their offices around the world, and several readers asked where they could buy "the breakup book". These requests compelled me to edit the most popular posts and add new material to develop “Phoenix Rising”.
Not only do I have the requisite academic degrees to write this book, but I am also someone who changed her life after growing up in foster care, being adopted into an alcoholic family, marrying an abusive man and going through a difficult divorce. As a commanding speaker with a compelling story, I will market this book through mainstream media, seminars, speaking engagements, and conferences.
"Phoenix Rising" also lends itself to short, snappy magazine articles, expert commentary, media interviews and follow-up books. I have taught for the Learning Annex in New York City as well as through my own company, Getting Past Your Past Productions, LLC and will continue to actively teach, speak and promote the brand.
I invite you to read the proposal for "Phoenix Rising". Thank you for reading this query and giving my project your consideration. I look forward to hearing from you.
Sincerely,
Susan J. Elliott
B.A., English, Mount Holyoke College, magna cum laude, Phi Beta Kappa
M.Ed., Counseling Psychology, Cambridge College
J.D., University of California, Berkeley