Secrets of book publishing I wish I had known

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CBumpkin

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Author Mark Hurst wrote an article about his experience as an author. He's an experienced author and wrote Bit Literacy. Here's his article for anyone who is interested in what he wishes he had known about the publishing business before he wrote his book.

I found it interesting.
 

scope

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Great article, and so true-so true-so true.
 

blacbird

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And what about this article represents any new insight, anything that hasn't been rehashed ad nauseum for the past two decades or more? If this is all the more insightful he can be, I think I understand why he wound up self-publishing.

caw
 

Claudia Gray

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I'm with blacbird. There's nothing new here, and while most of it should not be astonishing to anyone over the age of 14 (publishers like to make money! Who knew?), some of it is flat-out false (while I do some promotion, my publisher does a whole lot more.)
 

Soccer Mom

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Sorry, but much of that is pure bunk and what keeps people flocking to hand their hard earned cash over to self-pubs and vanity presses or :shudders: PA.

If you do get a publisher interested in your idea, you should know now what the deal will be. You write the book, you promote the book - in other words, you create the product and sell it - and in return, the publisher will allow their name to appear on the book jacket. Oh, and the publisher keeps most of the money - since, they'll remind you, they assumed all the risk in the project.

Seriously? Is this all he thinks a publisher does? Let me tell you, a good editor can be make or break for a book. The right editor can make a very good book fabulous. A vanity publisher does nothing but slap their name on the product. A good publisher does much more.

As for how you get those sales... that's your job, as I said above. Wait: you thought the publisher was going to sell and distribute your book? No no no. Their job is to put their name on the book jacket, fulfill orders and accept payment from bookstore orders (which come from your sales efforts), keep most of the money, and then, several months later, cut your small royalty check.

The bolding is mine. And YES (!!!!!) a publisher does sell and distribute your book. The author should be prepared to help promote the book, but publishers actually do distribute and sell books. Shocking, I know, but that is how they make money.

Basically, this person's premise is that you should just self-publish like he did because publishers and agents don't do anything but grub off an author's talent and hard work.

It's one thing to present a realistic view of the difficulties of publishing, but I'm weary of the hand-wringing and moaning that we all might as well go jump off the nearest cliff because the odds of being published are slightly less than sprouting a horn through the forehead.

There is realistic and then there is overly pessimistic.
 

Quossum

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It's one thing to present a realistic view of the difficulties of publishing, but I'm weary of the hand-wringing and moaning that we all might as well go jump off the nearest cliff because the odds of being published are slightly less than sprouting a horn through the forehead.

Yeah, but things ain't so sweet for unicorns, either.

Seriously, I read the blog and thought, Sheeze, bitter much?

--Q
 

Virector

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I don't know as much as I probably should (as an aspiring author) about getting published, but I thought this article was overly pessimistic too... In fact, it was really discouraging to read, especially for some of us who have WIPs which are still far from complete- reading this makes me not want to continue, knowing that there's a really, really faint light at the end of the writing tunnel, as this article seems to be stressing. And really, what this person said about you having to sell your book entirely by yourself is thoroughly unpleasant... I can't even think of where I'd start if I had to sell my own book 100%... At least you guys seem to be disagreeing with him, because I would have thrown down my pen TODAY after reading this, because I'm not that much of 'fighter' and I would fail to endure the very nearly impossible task of getting published (as described in the article).:e2thud:
 

BenPanced

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Blah blah blah won't publish me blah blah blah insider job blah blah blah too unique blah blah blah it's a conspiracy blah blah blah out to silence me blah blah blah only after my money blah blah blah only way to go is self-publish blah blah fishcakes.
 

Prozyan

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Personally, considering the small market for his book, I'm not particularly surprised that no established publishers wanted to take a chance on it.

I guess he is a bit bitter about that.
 

Old Hack

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If you didn't know a whole lot about publising it could easily seem that this guy knows what he's talking about, and has managed to overcome the problems he encountered. And is now letting his readers in on the secrets.

If you have some experience of book publishing, though, it's clear that he failed to get published commercially, and is bitter about that. The post is a mishmash of all of those misconceptions about publishing that are popular with vanity-publishers and the Great Unpublished, with a hefty dose of rhetoric to top up the whole mix.

There's a marked lack of logic in some of his points, too.

I started my blog to try to address some of this misinformation. There's so much of it out there that I don't think I'll ever run out of things to say. It's sad.

Jane
 

CBumpkin

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He's a savvy writer, though, you have to admit. I really did find the article interesting. He's savvy in the same way that some people are when they take a Bible verse and twist it to suit their own purposes. There's a hint of truth in what they're saying, but it's been stretched so thin and twisted so subtly that others who aren't so experienced could say, "Hey, yeah!"

At least some good is coming from it. Some of you now have new blogging ideas! ;)
 

Bartholomew

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What a pessimistic piece of crap. I'm sorry I read the first half, and very glad I didn't finish it. The way he spins it, self publishing is the way to go.
 

Momento Mori

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Given that Mark Hurst couldn't get an actual publisher to publish his book, how does he know what they do and don't expect you to do regarding the marketing and selling of a book?

Mark Hurst:
If you sign with a big enough publisher, you have the chance - not the guarantee - of getting some - not necessarily much - distribution in some - not necessarily more than one - national chain, where customers will have the chance, on a shelf somewhere in the store, to come across your book and maybe buy a copy. As I said, it's not the best sales route. (And it's not a compelling reason, on its own, to sign with a publisher.)

And yet a publisher has a significantly higher chance of getting your book on shelves across the country than you do if you self-publish.

Mark Hurst:
You can also hire an agent to seek out and negotiate with a publisher for your book idea.

Since when do you hire an agent? Agents are paid if they sell your book and most agents can get around the contracts issues that Mark talks about in his article. Do not go to an agent that charges up-front fees for representation.

Mark Hurst:
But you, the author, can't be in it for the money - it doesn't pay enough.

<snip>

you have write the book, you have to sell the book, while the publisher may get you some distribution that may lead to a little bit of sales.

<snip>

You can self-publish, as I did with my book Bit Literacy - or you can publish your content online for free (via a blog, for example). It depends on your goals.

I will guarantee you that in 99% of cases, a deal with a publisher will earn you more money than if you self-publish. It will certainly earn you more money than if you publish on-line for free.

The shame of it is, the idea of managing your email etc is quite a hot topic in the UK at the moment (there was a documentary on it a few months ago about the stresses caused by electronics in the modern age). If he had an agent and developed a platform, I could see a niche publisher going for it.

MM
 

Toothpaste

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What is more shocking to me are the people, published and publishers, in the comments section who appear to agree with the author of the article. I guess I just run in a very different circle, because the ones I know . . . I have met such passionate editors that I am truly offended on their behalf right now . . .
 

scheherazade

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Ten percent of something is better than a hundred percent of nothing.
 

Bubastes

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I'm glad he wrote this misguided, bitter article. Less competition in the slush pile for the rest of us.
 

ishtar'sgate

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It's too bad he's so bitter. Although some of his points are valid, as long as you go into it realizing publishing is a business just like any other and that publishers do what it takes to make a profit, you'll probably be fine. I went with a small literary press, no agent, and I'm thinking of doing it again as I earned out about the same as most do with a large publishing house but without all the pressure I'm learning authors have to put up with to get their next book out - fast. I don't work well when I'm pushed.
Linnea
 

scope

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Sorry. My initial comment was written tongue-in-cheek, but apparently I didn't do a good job -- correct that, after reading it once again, I definitely didn't do a good job.

I hate the article, although I can see how it would appeal to some who want to self-publish, but don't have the proper credentials to do so.
 

III

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Sorry. My initial comment was written tongue-in-cheek, but apparently I didn't do a good job -- correct that, after reading it once again, I definitely didn't do a good job.

Next time try using the Sarcastic superscript like so:

[SUP]s[/SUP] Great article, and so true-so true-so true. [SUP]s[/SUP]

That way [SUP]s[/SUP]everyone[SUP]s[/SUP] will know you're being sarcastic.
 

scope

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III,

Never knew that. I'll bear it in mind. Thanks.
 

geardrops

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Really just sounds like sour grapes from someone who couldn't get published.

Yeah, there's truth there. But a lot of it is caricaturized.
 

Bubastes

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What I keep wondering is why he's still so bitter. He got a blurb from Seth Godin and his book mentioned on a lot of personal productivity blogs and business book websites. So it's not like his book is bombing.
 
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