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Thread: WOA Publishing / World of Art Magazine / Masters of Today, Ltd.

  1. #1
    Hagiographically Advantaged AW Moderator HapiSofi's Avatar
    Join Date
    Feb 2005

    WOA Publishing / World of Art Magazine / Masters of Today, Ltd.

    A blogger I know forwarded me a spam he got today. It's from an outfit called World of Art/Masters of Today, run by one Peter or Petru Russu, and it targets visual artists who want to get published. None of their enterprises will surprise people who are familiar with scams aimed at writers.

    So far I've identified several operations. Masters of Today offers a wide range of publishing services, including "contract publishing." They also sell space in commercial artists' display books. (Note: commercial artists' display books are a real thing, but some are a lot less real than others.) Artists of Today charges US$1,290/Euro$990 for a two-page color spread. Masters of Today is US$272/Euro$215 per page, but has a much smaller print run. Their catalog is US$189/Euro$149 per color page and US$129/Euro$102 for b&w pages. All these publications are distributed via Ingram plus the usual list, more or less.

    Art Addiction is a visual arts online display site. They call themselves a medial museum. Here are their terms. Material is organized into contests, of which they appear to have a dozen or so running at any given time. (I opened the directory for one of these contests. It had 436 artists listed in it.) If your submission passes the free initial screening, you're allowed to submit four works for US$60/Euro$50, plus US$10/Euro$9 for each additional work, for a maximum of 12 works. Contest winners get a free two-page spread in one of the display books.

    The operation's central site appears to be, whose interface is even more irritating than Tinyhorn Press's main page. They run art contests. This site appears to have reproduced WOA's press release verbatim. Asbjorn Lonvig is one of their winners. Lonvig's work would be very creditable in a community college art program. Evelynn Eighmey entered and got a World of Art Award, which entitled her to one year's online display, plus the chance to pay money to be included in a printed display book.

    The following exchange appeared on Rhizome, which is a legit art website:
    2006-09-09 09:09:07 AM
    I submitted to a call posted on Rizome and recieved email that I had recieved an award which included on line gallery placement for a year. Soon after this notice I recieved email regarding participation in an art book, this time a $ contribution was required. Does anyone know the publisher Peter Russu? or the publication World of Art Magazine?

    t. whid, 2006-09-09 10:26:11 AM
    My advice: never pay to play.
    PS, never heard of World of Art Mag but their web site is horrible:

    Pall Thayer, 2006-09-09 03:11:53 PM
    Take a look at their book, "Art Addiction: 100 Contemporary Artists". It reeks of "I shelled out $500 to be in this book." They didn't even bother to correct spelling or grammar mistakes.
    Finally, here's the spam my friend received today. Full headers are available upon request:
    Date: Mon, 07 May 2007 03:50:52 +0200
    From: MOT <>
    Organization: Masters of Today
    To: undisclosed-recipients:;
    Subject: art book

    your individual art book

    Dear Artist and Colleague

    What about a large size unique designed hardcover art book, creative
    layout per-page that can be on your hands and large US bookstores and
    eCommerce channels within a 2-4 month period after the agreement is
    signed by both parties?!

    As artist, also as an international art publisher of contemporary global
    art I’m looking for the genius-artist to be published by WOA's Masters
    of Today art book series - books that makes art memorable.

    We offer unique created art books to artists, art collectors, art
    galleries, art museums, art lovers and distribution through more than
    5,500 large US bookstores and eCommerce channels including Barnes and
    Noble, Borders, Amazon, Powell’s, Alibis, Books-A-Million,,
    Blackwell and many others.

    WOA's art books sell from $30.83 to … $4,279.48 per copy.
    the book search engine that allows you to comparison more than 40 online
    bookstores including Amazon, Barnes and Noble, and Borders - the most
    complete book search and the best price Internet-wide when you use AddAll :

    TITLE example 1: "Art Addiction 100 Contemporary Artists" is a global
    art book edited and published by WOA that it sells from $ 544 at Amazon
    USA, $ 1267 at Amazon UK to the incredible $ 4279 at Amazon France. Open and search the book price comparison here

    TITLE example 2: Jose Sacal: A Piece of Work (Masters of Today) is an
    individual art book edited and published by WOA that it sells from $
    33.33 at Amazon USA, $ 84.06 to Alibris $ 104.45. Open and search the
    price compression here.


    As contemporary global art editor and publisher, WOA develops titles in
    cooperation with the world's most prestigious art institutions, museums
    and galleries including Guggenheim Museum in New York
    <>, MoMA in New York, <> Getty in LA <>, TATE MODERN in London <>, the Venice Biennial <>
    and may others (click the links than search inside the publications).

    Here are also links to some of our global art book previously published
    in which 320 artists from 62 countries included more than 1450 acclaimed
    art works. To search the books page-by-page open the links than navigate
    from arrows: ART ADDICTION <>, FAMOUS <>, art in israel, mary anne wardach <>emotional swirl <>, MARLIE BURTON ROCHE <>LANDSCAPE & BREAD <>, Jose SACAL:

    < _zanatta.htm>VENEZIA <>, henryk Szydlowski: Door to the dreams <>.

    If you’re interested in undertaking your individual art book let us know.

    Kind regards,

    Peter Russu (MA)
    editor / publisher <> <>
    World of Art / W.O.A.
    Moerbylund 19, 9tr
    SE-182 30 DANDERYD

    Masters of Today / M.O.T.
    32 Taeping Street
    Clippers Quay
    London E14 9UN
    It's only logical that artists should get hit with these too.
    Winner of the Best Drycleaner on the Block Award.

  2. #2
    Seen 'em come, seen 'em go Gravity's Avatar
    Join Date
    Feb 2005
    Once you've heard the truth, everything else is just cheap whiskey.
    :::snerk::: for some reason my brain saw their website as World-o-farts. That's...unfortunate.
    Cameron Bane

    PITFALL, WildBlue Press

  3. #3
    Hagiographically Advantaged AW Moderator HapiSofi's Avatar
    Join Date
    Feb 2005
    Mine did too.
    Winner of the Best Drycleaner on the Block Award.

  4. #4
    I heart Malamutes! :-) JerseyGirl1962's Avatar
    Join Date
    Jun 2005
    Waaay West of NYC
    Three's a crowd.

    Screw the new blog, I've resurrected my old blog: Writerly Stuff.

    I twit, therefore I am?

    Opportunity is missed by most people because it is dressed in overalls and looks like work. ~Thomas Edison

    It took me fifteen years to discover that I had no talent for writing, but I couldn't give it up because by that time I was too famous. ~Robert Benchley

  5. #5
    Mostly Harmless SuperModerator CaoPaux's Avatar
    Join Date
    Feb 2005
    Coastal Desert
    Not finding any activity after mid-'12. Anyone been spammed recently?

    Censorship always defeats its own purpose, for it creates in the end the kind of society that is incapable of exercising real discretion. -- Henry Steele Commager
    Achievers strive for excellence. Perfectionists drive themselves to extinction. -- A Grapple A Day
    I've never known any trouble that an hour's reading didn't assuage. -- Charles DeSecondat

  6. #6
    Super Browser triceretops's Avatar
    Join Date
    Feb 2005
    In a van down by the river
    Quote Originally Posted by CaoPaux View Post
    Not finding any activity after mid-'12. Anyone been spammed recently?
    Not I. Although that I've had a bull's eye on my forehead from other spattackers as of late.


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