This post (Write Reviews for Company Books) on Freelance Work Exchange has garnered a lot of attention. They're asking for people to write and post reviews for their own books (on Amazon, LuLu.com, etc.). They'll pay $5 to $10 per review. Yeah, those reviews will be trustworthy.

It's a hot topic on at least one of the romance lists I read. (Actually two now that I've posted about it on mine. ) There's also a post (and comments) about it on the SmartBitches blog.