What made me think of it:
Today, DC Comics announced it would join Marvel in offering a comics-only subscription app granting access to their entire back catalog. I don't know DC's price point yet, but Marvel charges $10/month, $70/year, or $100/year with extras thrown in.
I've also noticed CBS All Access, NBC Peacock, HBOMax, etc. — all have apps that offer access to their back catalogs for monthly fees.
As someone who finds the selections on Kindle Unlimited and Scribd wanting, I wonder if there is a price point at which the Big Five could do something similar and increase revenue?
Could an app such as Simon and Schuster All Access or MacmillanMax ever work?
Why I think it might work:
In the 2000s and 2010s, WWE charged $40-$65 for each of their PPVs. They did 12 to 18 events per year and earned buy-rates of around 300,000 each. However, on February 24th, 2014, WWE launched the WWE Network for $9.99 a month, and it gave subscribers access to their entire back catalog as well as all live PPVs for just $10/month.
On the surface, that may sound like the makings of a financial disaster, but it wasn't. Millions signed up for the service, and WWE's stock skyrocketed from $7 a share in 2013 to $98 a share in 2019.
I think a hypothetical "Harper Collins On Demand" app has the potential to do the same — assuming bookworms are as enthusiastic as wrestling fans.
What do you guys think?
— — — —
(I don't know if I'm posting this in the right place. If I'm not, I apologize to the mod who has to move it.)
Today, DC Comics announced it would join Marvel in offering a comics-only subscription app granting access to their entire back catalog. I don't know DC's price point yet, but Marvel charges $10/month, $70/year, or $100/year with extras thrown in.
I've also noticed CBS All Access, NBC Peacock, HBOMax, etc. — all have apps that offer access to their back catalogs for monthly fees.
As someone who finds the selections on Kindle Unlimited and Scribd wanting, I wonder if there is a price point at which the Big Five could do something similar and increase revenue?
Could an app such as Simon and Schuster All Access or MacmillanMax ever work?
Why I think it might work:
In the 2000s and 2010s, WWE charged $40-$65 for each of their PPVs. They did 12 to 18 events per year and earned buy-rates of around 300,000 each. However, on February 24th, 2014, WWE launched the WWE Network for $9.99 a month, and it gave subscribers access to their entire back catalog as well as all live PPVs for just $10/month.
On the surface, that may sound like the makings of a financial disaster, but it wasn't. Millions signed up for the service, and WWE's stock skyrocketed from $7 a share in 2013 to $98 a share in 2019.
I think a hypothetical "Harper Collins On Demand" app has the potential to do the same — assuming bookworms are as enthusiastic as wrestling fans.
What do you guys think?
— — — —
(I don't know if I'm posting this in the right place. If I'm not, I apologize to the mod who has to move it.)