- Joined
- Jan 12, 2017
- Messages
- 1,018
- Reaction score
- 173
- Location
- The Backwoods Of Maine
- Website
- raiscara-avalon.typepad.com
I hope I put this in the right spot - this was the closest I could find, but if not, I'm sorry!
I'm currently planning a rebrand and working out all the details, but I'm kind of stumped on how exactly to start branding myself as a product. I understand the general idea, it's the details I need help with. What should I know to start? Should I have a mission statement? I want this rebrand to cover everything I do and may do in the future - I'm a polymath, though the general trend is that I like to help people solve problems, either directly by giving them advice through nonfiction books/articles or coaching, or indirectly by entertaining them through fiction (and maybe opening their mind a bit to possibilities that may help them directly solve their problem, but that's out of my control). I do other things as well, like photography, self-sufficiency and a few other things...mostly through that trend though is how I share with my audience.
But I'm not sure how to distill it all into a BRAND. And everything on the internet about it seems wicked vague to me. Even if you just get me thinking more, it would totally help - anything would be appreciated at this point. Rebranding - really branding for the first time, but meh, everything gets labeled these days - isn't all that easy.
I'm currently planning a rebrand and working out all the details, but I'm kind of stumped on how exactly to start branding myself as a product. I understand the general idea, it's the details I need help with. What should I know to start? Should I have a mission statement? I want this rebrand to cover everything I do and may do in the future - I'm a polymath, though the general trend is that I like to help people solve problems, either directly by giving them advice through nonfiction books/articles or coaching, or indirectly by entertaining them through fiction (and maybe opening their mind a bit to possibilities that may help them directly solve their problem, but that's out of my control). I do other things as well, like photography, self-sufficiency and a few other things...mostly through that trend though is how I share with my audience.
But I'm not sure how to distill it all into a BRAND. And everything on the internet about it seems wicked vague to me. Even if you just get me thinking more, it would totally help - anything would be appreciated at this point. Rebranding - really branding for the first time, but meh, everything gets labeled these days - isn't all that easy.