Say if two companies one martial arts organization and another one decide to work together and work as a scam. like say this martial art business owner has the name 'Roaring Lions' for his school franchise and he meets this military guy who wants to create his martial art school which is called the 'Ninja Vipers' or 'Ninja Cobras' if the owner of the Lion school is a top expert business man and the military guy with his Vipers or Cobra school is going to help the Lions school owner guy, how could they work together? By merging both names into one school? Or would it make sense they keep both names separate for their own schools but the Lions school guy gets to be the founder and owner?