I've just spent the last day and a half building a Author's webpage. It's still in private mode to allow for some tweaking and suggestions from family and friends.

A key component to establishing a brand is acquiring and using a personal domain. But I don't want to acquire it until I determine the name to use.

On the suggestion of another published author that I know, I developed a Pen Name (Yes - Donovan is a pen name). But I have heard others suggest not using a pen name. If there is a thread already discussing this subject, please point me that direction. I looked in several places and did not stumble across it.

So the question is, Pen Name or not to Pen Name? I am curious to hear people's opinions and preferences on the subject?