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Thread: Which Tagline Should I Use?

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  1. #1
    practical experience, FTW Margrave86's Avatar
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    Jan 2019
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    177

    Which Tagline Should I Use?

    My sci-fi novel is up on Amazon right now. While I can usually sell a copy a day (if I crank bids up and price down), obviously I'd like to raise that.

    Right now, the tagline I'm using is a variant of the one in my sig: "She's getting promoted from captain of industry to admiral, and she's not taking 'Capitalism doesn't work that way!' for an answer."

    While I like it because clever wordplay and my main character's overconfident idiocy both fit the book perfectly, I'm wondering if I should try something more blunt, like a direct comp to two popular things. An alternate tagline I came up with is "The outlandish space opera of Guardians of the Galaxy collides with the outrageous narcissism of It's Always Sunny in Philadelphia."

    Which do you think will help my book find its audience better?

    EDIT:
    In case anybody's on the edge of their seat wondering, I set up two ad campaigns to run concurrently and I can confirm the blunt comp titles ad outperforms the other one.
    Last edited by Margrave86; 06-01-2019 at 06:41 PM.
    Aspiring captain of industry Philomena Falconn is determined to own the galaxy, but if she doesn't figure out how to run a space mining business in thirty days the galaxy is going to own her. The outlandish space opera of Guardians of the Galaxy collides with the outrageous narcissism of It's Always Sunny in Philadelphia in....

    ROGUEHOUNDS

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