It amazed me recently that my 87-year old mother wanted me to get her a book on the Nostradamus prophecies for her birthday. It is interesting watching the New Age literature market morph into a mainstream genre. There are, of course, still fringe parts of it, but New Age thinking seems to have indelibly imprinted itself into the psyche of Western culture. In part, this has to do with the absorption of Eastern techniques and philosophies (yoga, tai chi, fen shui), the health food and alternative medicine boom, television shows focusing on the supernatural, the decline in popularity of mainstream religions, etc. etc.

Do you have the sense that the market for New Age literature is as strong as ever? Do you see any trends in this particular genre?

Thanks,

-Charles