Uh, FWIW, reviews don't usually result in sales. Reviews are usually the result of sales (or giveaways, in my case). We all guess at Amazon algorithms, but most people poo-poo the "fifty reviews required for Amazon algos to kick in" idea as a myth.
Getting proactive with customer reviews is usually done for a couple of reasons. Some newsletter promotions require them, and some readers are more likely to check out your book if you've got them. I usually fill this need with goodreads reading rounds and Hidden Gems.
The general impression I've had of NetGalley is that they strongly skew toward trade-pubbed books, so they're not worth it for SPers. Also, I've read that their reviews are editorial, not customer. I'd verify both of these impressions independently, however, before making any decisions based on them.