I would love some guidance from any of you who have advertised on Facebook. Let me know if any of my following thoughts are off the mark. I understand there are two levels of advertising: The lower level is a boosted post. The higher level is an actual ad.
Boosted Post: To boost a post I first have to make a Facebook page. I've done that and at the bottom of my page it says "Boost Unavailable." I have further been told that to make the "Unavailable" status disappear, I need to first type something on my page and hit the "Publish" button. I further understand that after hitting "Publish", my post will go only to my Facebook friends and then the Boost button at the bottom of my page will no longer say "Boost Unavailable." At this point If I want to boost a post, I guess that perhaps I type in a message on my page and hit my newly activated Boost button and then I'm guessing Facebook will ask me for money or information about who I want to reach. If any of this is wrong, I would appreciate you straightening me out.
Actual Ad: My understanding here is that I can create an ad directly from Facebook's Ad Manager. The first thing one has to do on Ad Manager is to select a campaign objective. I would guess that most people would pick "conversion" . . which is Facebook's way of discussing the idea of prompting immediate action. Ideally I would want people to click on a link that took them directly to my Amazon book page. But, I understand that it's against Amazon policy to do this. So I further understand that the best option is to have a link directly to one's author web site. Then on the author web site one would have a direct link to their Amazon book page.
There are no books to explain the above. Not at the simple one book level I am at. I bought a book titled The Complete Guide to Facebook Advertising by Brian Meert and it was totally inappropriate. It was only for big time advertising agencies. Very complex. Any feedback or insights on the above that you could provide would be most appreciated.
Boosted Post: To boost a post I first have to make a Facebook page. I've done that and at the bottom of my page it says "Boost Unavailable." I have further been told that to make the "Unavailable" status disappear, I need to first type something on my page and hit the "Publish" button. I further understand that after hitting "Publish", my post will go only to my Facebook friends and then the Boost button at the bottom of my page will no longer say "Boost Unavailable." At this point If I want to boost a post, I guess that perhaps I type in a message on my page and hit my newly activated Boost button and then I'm guessing Facebook will ask me for money or information about who I want to reach. If any of this is wrong, I would appreciate you straightening me out.
Actual Ad: My understanding here is that I can create an ad directly from Facebook's Ad Manager. The first thing one has to do on Ad Manager is to select a campaign objective. I would guess that most people would pick "conversion" . . which is Facebook's way of discussing the idea of prompting immediate action. Ideally I would want people to click on a link that took them directly to my Amazon book page. But, I understand that it's against Amazon policy to do this. So I further understand that the best option is to have a link directly to one's author web site. Then on the author web site one would have a direct link to their Amazon book page.
There are no books to explain the above. Not at the simple one book level I am at. I bought a book titled The Complete Guide to Facebook Advertising by Brian Meert and it was totally inappropriate. It was only for big time advertising agencies. Very complex. Any feedback or insights on the above that you could provide would be most appreciated.