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Wework, an office-sharing startup with 6,000 employees, announced it's banning beef, pork, and poulty from company events, and won't reimburse employees for meals containing those meats.
The startup cited environmental concerns in announcing its immediate company-wide ban on meat. In an email sent Thursday, WeWork cofounder Miguel McKelvey told his 6,000 or so employees the company will no longer serve meat at employee events or reimburse them for meals that include red meat, poultry and pork.
It's a bold move for the real estate behemoth believed to be worth $20 billion -- and the most assertive in a series of recent steps large companies have taken to promote sustainability.
"These actions sharpen, or reaffirm, a company's identity in the broader political culture," said Forrest Briscoe, professor of management and organization at Penn State's Smeal College of Business. "And as long as there are stakeholders who approve, then they can also make a plausible business case for such actions."