Busy day for romance news--first RT's closure and now this...

The RWA posted a letter to members discussing the Golden Heart Award, its contest for excellence in unpublished romance fiction--it seems it has been losing money (or rather, has been a drain on RWA finances) as well as entrants for the past several years. So the organization is soliciting member feedback about the future viability of the award and possible changes that might restore interest in it. What do you think? Is it worth saving? What changes might improve it?

I have to say (for myself) that if trade publishing's interest in acquiring romance from new authors has dropped off so radically, maybe there isn't a place for the GH any more...?