Who exactly is marketing (promoting) the book...you or the publisher. Am I wrong that it seems as though the author is expected to market the book? Blog, Tweet, speak, write, all about the book every chance they get. Is more effort put in by the author post-publishing than pre-publishing.
Don't get me wrong...as who's better to promote the author and their book than the author him/herself, but what exactly is the publisher, agent, or anyone else involved doing when it comes to selling the book to the masses?
What brought me to this question was when I considered self-publishing. If I'm writing the book and then doing all the post-publishing legwork, why use the middleman? Is this now especially true if the target audience is primarily local to the state I'm in.
I guess this is a post involving two questions...one, what percentage of marketing is the author doing, and two, what factors flip the coin to the better option being to self-publish?
Don't get me wrong...as who's better to promote the author and their book than the author him/herself, but what exactly is the publisher, agent, or anyone else involved doing when it comes to selling the book to the masses?
What brought me to this question was when I considered self-publishing. If I'm writing the book and then doing all the post-publishing legwork, why use the middleman? Is this now especially true if the target audience is primarily local to the state I'm in.
I guess this is a post involving two questions...one, what percentage of marketing is the author doing, and two, what factors flip the coin to the better option being to self-publish?