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I formed an opinion back in college that may be entirely BS: the devaluation began when we stopped being nomadic, people acquired stuff, and men wanted to be certain their children (who would inherit their stuff) were related to them by blood. The only way to do that with certainty was to subjugate women, and the only way to keep women from rebelling en masse was to convince them that somehow their status was the natural order of things. But I'm one of those people who tends to believe that most human conflict eventually comes down to economics.
I don't think this is so far fetched. The thing that has always bugged me, though, is why women--if we really are equal and not more inclined than men to passivity--so willingly knuckled under instead of fighting to regain their independence. Why weren't there ever any female "slave revolts"?
Some argue that it's because women need the protection of men in order to care for their kids and provide for themselves when pregnant. I think this is overstated. It's not inevitable that female mammals bow to a patriarchal system because pregnancy and birthing and lactation make them vulnerable, though. Some species live in female-dominated groups with the males at the periphery or living apart outside of the breeding system. The females help one another out, or the males help on the females' terms, even if the males are larger. In most dimorphic species, it's the males who primp, compete, and prance around waving bright colors or whatever, striving to be attractive.
The thing is, though, that our notions of femininity and masculinity are so tied up with power dynamics and the persistent concept that women are possessions of men that it's hard to ferret out which elements of traditional femininity, aside from roles involved in the care of nursing infants, have a biological basis, which are adaptations to the need for the care of nursing infants, and which are social constructs through and through.
It's also hard to parse when something traditionally feminine in our culture (like wearing makeup, wearing impractical hair styles and clothing, and loving shoes that damage our feet) are truly freely-chosen, fun expressions of our femininity, and which are really the result of social conditioning and are reflections and perpetrators of inequality and the need for women to be pretty at all times to have much value.
No wonder there are such clashes, even within feminist circles, over these things. On one side we have feminists who suggest that the things considered traditionally feminine are tools of the patriarchy, designed to keep us docile, submissive, and pleasing to men. On the other are feminists who insist that rejecting the traditional trappings of femininity is a reflection of misogyny or the internalization of the idea that feminine things are inferior on the part of women.
Most of us, of course, aren't completely one way or another anyway.
There have been a lot of complaints over on SFF forums about stories where a girl who "isn't like other girls and has little use for them." Such stories often center on her struggles to be accepted in the world of men within a strongly patriarchal culture that strictly defines gender roles to male-active and female-passive.
The so-called "heroine's journey" trope is supposed to take that full circle where the female character eventually integrates her feminine and masculine traits and finds wholeness in the face of patriarchal norms. But there's probably a reason this trope is common. I think many girls of my own generation related to this to some degree. There was still pressure to be ladylike, and being ladylike not only meant being decorative, but being passive in many ways.
Perhaps there's a generation of girls and younger women now, though, who don't regard traditionally feminine things as externally imposed or limiting in the way we did (even if they are still being pressured towards all things pink via advertising and the media). After all, my nieces grew up with pink, glittery princess dresses and dolls, but they were also allowed to play in the mud, climb trees, ride scooters or skateboards and so on, and they were actually encouraged to do sports (which they love). They were rarely, if ever, told they couldn't do something because it wasn't "ladylike."