What does the general public think Urban Fantasy is about?

Cobalt Jade said:

When I think urban fantasy I think:

1) of a city with fantasy creatures living in it alongside humans

2) a woman in leather pants with her back to the viewer, sporting some abstract, glowing tattoos

3) a MG or YA book with kids learning about their wizardly or witching powers.

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Harlequin said:

Apparently part of the confused definition is publishers themselves.

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Eviora said:

Well, my book takes place in an urban setting, but doesn't involve any romances with supernatural creatures. I feel like I should find another genre for my book, too, but "speculative fantasy" doesn't really fit it well. I wonder whether there's a genre for apocalyptic/post-apocalyptic novels. I do have some of that going on.

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Aggy B. said:

I have also found that there is some confusion about Paranormal/Paranormal Romance and Urban Fantasy, and much of it tends to split down gender lines. If the author is female folks will assume it's PNR. And because some of the big names in early Urban Fantasy were women, the assumption is that PNR is actually Urban Fantasy and is therefore vampire sex. (Obviously, these are mostly folks who have never read either but have picked up an impression based on seeing book covers or hearing someone else talk about a thing.)

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