If he's not in Louisiana, why 'Gator'? Is his office paneled in 'Gator Board' (possibly trademarked?) Of the three division logos, one is a cartoon gator, the second is a silhouette of... some creature. The third appears to be a gator-tail, appropriately enough for the 'Gator Tales' division.
There are weirdnesses.
'Gator Bites' is for children, from 3-8. Picture books and chapter books. Normal enough.
The division for 'Gator Tales' is for 'young adults' - starting at age 9. Novels and chapter books. Maybe they mean 'chapbooks', as they also do poetry?
'Gator Books' is adult fiction. Normal enough. Across a wide range of genres. Often seen as a problem with small or start-up publishers, though, because it can seem unfocussed. Do they have expertise in everything from poetry to literary fiction, fantasy, thrillers and romance (to name but a few)?
And, they have a short story contest: No entry fee (good), first prize $50.00 (realistic, for a start-up), top five manuscripts to be selected for publication in an anthology. Eh. There are no theme or genre restrictions. Tough to judge, and if they get a mix, could make for an 'interesting' anthology.
TO CLARIFY:
I don't think it's a scam. A scam would have GREATER QUALIFICATIONS! MORE PROMISES! BIGGER PRIZES!
I suspect that he's just new to publishing.