Christian books - market share?

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Slaven

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I think we all agree that writing Christian books in not just about money. I was wondering if there are any stats available showing how Christianity is "sellable" compared to other genres? Also, what would be the share of Christian fiction in Christian books?
 

Deb Kinnard

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The CBA must have these figures, but in my 15 years of arm's length experience with them, I've found they rarely release any numbers of any kind. If I'm wrong, it'll be Michael Hiatt who proves me so. You might google his recent blog posts, if any, that attempt to explain the Christian fic market.

That said, I've always heard that in the C-fic market, if you write anything that offends a reader, they will march the book right back into the store and demand a refund. I once asked my then-agent about how frequently this happens. I wanted statistics. She gave me a blank stare and replied, "Everyone knows this happens." I asked, "How often?" I got the same blank stare. So I told her point-blank, "If nobody can produce any numbers as to its frequency, in my eyes it's unproven. Therefore I'll act as though it's an urban legend, and ignore it."

C-fic is full of instances like that, things "everybody knows" that nobody can prove. I wish you well in the journey.
 

Melody

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Interesting question. Maybe those stats would be available somewhere in Publisher's Marketplace? There are inspirational fiction authors who do sell well. I'm thinking of Debbie Macomber and Deanne Gist and, of course, Max Lucado. But it does seem that the really strong sellers are in non-fiction. I am still going to plug away at fiction, though. :)
 
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