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Word count is both less important than many new writers think, and more important.
If you're writing non-fiction articles and you have a word count target from a publisher, it's usually important to nail it, +/- five words.
If you're writing for fiction markets, it's important to get within =/- 100 words of the requested word count.
It's always better to nail a requested word count than not.
Some advice regarding word count for books, based on genre:
Chuck Sambuchino for Writers Digest: How Long Should A Book Be?
Jennifer Laughran of Andrea Brown Literary Agency: Word Count
If you're writing non-fiction articles and you have a word count target from a publisher, it's usually important to nail it, +/- five words.
If you're writing for fiction markets, it's important to get within =/- 100 words of the requested word count.
It's always better to nail a requested word count than not.
Some advice regarding word count for books, based on genre:
Chuck Sambuchino for Writers Digest: How Long Should A Book Be?
Jennifer Laughran of Andrea Brown Literary Agency: Word Count
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