I've been lurking here quite awhile, and learned a ton. I am fairly confident what your answers/advice will be, but I'm wondering if I am better off moving ahead with this publisher anyway.
I have received an offer from Beacon Publishing Group. Their contract has a clause which retains the right to recoup marketing and promotional costs before author royalties (on net) are paid. This allows them to keep an unspecified (at this time) amount of book profits, which is I guess a take on charging the author for services. There are no other up-front costs in the contract language. I have gained some experience on vanity publishers, but this particular publisher isn't so black and white to me.
My dilemma is this: It is my first novel (I have since finished another one which I think is much improved, and currently am peddling). After months of rejection and silence, I had shelved this one and focused on the new project. Now, many months later, I get an offer from a query l had sent in my last batch, last autumn. So from my point of view, even with a publisher who is straddling the blurry lines, what do I have to lose, if there are no costs out of my pocket? If I self-publish, I retain the rights, but must rely on my own reluctant method of marketing and distributing, which this publisher is contractually obliged to do.
On one hand, I can sign with a shady publisher, at no cost, and gain a publishing credit, and hopefully take a step in a writing career, and perhaps even profit if sales are good. On the other hand I can pay for self-publishing and slog through marketing/selling/promoting alone.
So, what am I missing? If I assume the novel is just not good enough to garner commercial attention in today's environment, what do I have to lose? Or do you say keep the faith, don't give in, keep it in a drawer and try again on some brighter tomorrow?