I can't see why anyone would waste their time writing in a blog to reveal all their thoughts to the world when they could be writing for a paying market.

Or did I miss something?

Is there money in it?

Or sure, I've seen the occasional TV commenter or "authority" on one subject or the other blather on on TV and I suppose they got paid for it, but what about the other millions of non-celebrity bloggers in the world?

Why do they do it?

Or is it like the thousands of teenage rock rock bands toiling away in basements and garages and competing in talent shows hoping to be "discovered"?