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Thread: Ad Networks? (facing the MetaFilter quandary)

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  1. #1
    'Twas but a dream of thee El Jefe MacAllister's Avatar
    Join Date
    Feb 2005
    Out on a limb

    Ad Networks? (facing the MetaFilter quandary)

    I know we all hate the ads, but they're a necessary evil on a lot of sites. Like most big sites, AW simply can't function without ad revenue to pay its bills. The voluntary subscriptions definitely help, but generally don't come close to paying the monthly server bills.

    But I think we're going to be in the market for a new ad network company. We've been using Criteo for almost a year, pretty happily (no scammy malware-laden ads, etc.,) but now they've failed to pay us ... since the beginning of 2016. They're seriously in arrears, and aren't responding to any of their contact addresses. Our account manager seems baffled and I'm getting the sense that they're stonewalling her, too.

    Google Adsense, who we pass ads back to if another company can't fill them, has increasingly been performing extremely poorly for sites like ours.

    What are you guys using, if you use ad networks? Anything jump to the top? I'm looking pretty hard at Sovrn, who bought Lijit -- but then got off to a terrible start (which is why we'd switched to Criteo last year.)
    Last edited by MacAllister; 03-09-2016 at 10:09 PM.

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