I am shooting for a 6 x 9 140 page book on self-help advice for retailers based on my 20 years as a self-employed entrepreneur. I plan on doing my own promotion at my website with teaser copy and contacting retailers in various ways. From another thread it looks like I can get it fulfilled for about $5 at Diggory Press.

That post, by Epicman I believe, set a price of $13.95 plus $4 for shipping and handling. What I am wondering is if there is an absolute correlation for book price versus sales or if there is room to price it higher? I guess what I am asking is what is the elasticity of demand for books and does it change for business self-help?

Or am I just deluding myself into thinking I have something really valuable to share for which people will pay a premium?