I'm getting ready for a blog tour for my most recent release, but I'm uncertain what sort of guest posts I should be writing. Previously my posts on promotional tours have been in interview format, usually on a pre-determined topic (like steampunk). And my own blog I update rarely and mostly to the effect of "I did X cool thing" or "Here is my newest publication, with a cool fact about it".
So for guest posts, do I let my topic be determined by the general subject matter of the blog hosting? Should my topic be all about my book (I'm worried that might make me a shill)? Or can/should I talk about recent events, the weather, my favorite recipe for bean soup, books I'm reading?
I'm feeling a bit overwhelmed because this comes on top of an already overcrowded schedule, so the wisdom of others would be very useful right now...
So for guest posts, do I let my topic be determined by the general subject matter of the blog hosting? Should my topic be all about my book (I'm worried that might make me a shill)? Or can/should I talk about recent events, the weather, my favorite recipe for bean soup, books I'm reading?
I'm feeling a bit overwhelmed because this comes on top of an already overcrowded schedule, so the wisdom of others would be very useful right now...