Whenever I hear search engine optimization talked about, it's usually in a bad way. And to be honest, I understand that, to the extent it involves manipulating algorithms and coding alchemy that seems to resemble the Black Mass more than actual website management.
However, as I understand it at its root SEO is just making sure search engines can find your content and rank it where readers will find you easily, assuming you're what they're looking for. And I find I have a need for that, especially as I'm currently transferring between blogs, and my old LiveJournal is still ranked higher in Google searches than my new one. Not desirable!
So, if there are simple, non-deceptive ways to get my website higher in the ranks, without the use of vile wizardry, what are they?
However, as I understand it at its root SEO is just making sure search engines can find your content and rank it where readers will find you easily, assuming you're what they're looking for. And I find I have a need for that, especially as I'm currently transferring between blogs, and my old LiveJournal is still ranked higher in Google searches than my new one. Not desirable!
So, if there are simple, non-deceptive ways to get my website higher in the ranks, without the use of vile wizardry, what are they?