I'm not trying to ruffle any feathers here - and I don't particularly use this term either. Just curious. Seems to me that trade publishing is the traditional way (at least for the last century or two) so it's pretty accurate, no?

I'm just wondering why some folks have a problem with it. It's nothing like people who equate "self publishing" with "vanity press". I've read that one too many times recently.*

*I'm laying the groundwork for a massive marketing blitz (or so I hope) seeking and finding ridiculous amounts of review blogs, reading the policies, seeing "no self-published vanity projects".