This new publisher was being asked about on another forum, so I thought I'd bring them up here.

The owner is Dana Celeste Robinson, and her profile is here:

My guess would be clueless amateur startup. Nothing on their webpage really but a link to submit by email, and no mention of submission guidelines. No list of published or forthcoming books. Nothing on her profile to suggest a background in publishing.
She seems to be using the social media well, has a facebook page and so on.