Wow - that is impressive that you got so much press so soon! I think the lesson here is to cover a really interesting topic that few people have thought about ("smarten up your 'dumb' phone" - love the concept and the title!) but many people will *want* to know about. Plus, anything relating to iPhones is hot and you took an interesting, contrarian approach to that.

I was pleasantly surprised to see that the fourth link on the Time Magazine article was a link to one of my articles for Mint.com (since I freelance for them and have a million other projects going at once, I often don't see the incoming links).