Okay, before anyone says anything, I don't plan to get rich from doing webcomics. But I do plan on paying my artist, and it would be nice to have some funds coming in to help to do that. I was hoping that the AW comic community might have some advice on ways to make a webcomic earn it's keep. So far all I've got is:

1.Advertising. I have a friend who's site use Project Wonderful (http://www.projectwonderful.com/) to allow people to place ads on her site. I like the model, but I can't see it bringing in more than a couple of bucks a month (if that). What other kinds of advertising services are there?

2. Merchandise. Have a section of the site that operates as the online store and sell t-shirts, mugs, whatever. If anyone has experience with this, I'd be interested to know how you handled it. Did you involve a third party to create and send out the orders, or did you do it all yourself?

And of course, if there's any other possibilities I'd love to hear them. I'm sure that if we put our heads together, we can solve the greatest riddle of our time: how to make money from the internet!