When you actually need a web presence, you'll get one, even if you don't want it, and have nothing to do with making it happen.
It doesn't take long to set up a webpage or a free blog that showcases your work. It makes you come across as more legitimate, in my opinion (not that you weren't legit before having a page, but moreso because I know I can trust what I find on your page to be coming from you, the author). It doesn't even have to be a website - Lynn Viehl just has a
blog (which she updates like clockwork; I'm in serious awe) and it contains the pertinent info of upcoming work, backlist, etc.
Having others talk about/post about your backlist, upcoming books, etc is a bonus. I know on more than a couple occasions there were times I tried an author due to the references and reviews of others, especially in genres I tend not to read in as often.
She is on twitter, actually.
She joined in March, and had over a million followers within 24 hours.
[...]She might not buy into full-force (and she doesn't need to), but clearly she sees some value in an on-line presence.
Yup. There were people parading around as her and JKR didn't like that so she created a Twitter account so readers wouldn't be fooled/do something silly because they thought,
well JKR said to do it...
And an author's web presence is great for finding an author's bibliography, and news about when the next book is likely to come out. That's generally what I go looking for authors for.
Right. Goes back to the legitimacy factor. It's nice to get info
about the books right from the person
writing the books.
I just bought the domain my-name.com
Not as cool as myname.com... but whatever, it gets the job done.
Link it in your profile...free advertising right in your signature section every time you post on the boards, especially useful since you've published and everything (congrats, by the way)!
This can be good or bad. But agents want books that will sell. If you have one, everything else is meaningless until after the book is on the market. If you don't have one, nothing helps.
They want books that sell, but they also want to get an idea of your personality. I think it helps give them an idea of how to market you overall. When I look at
Dean Koontz's online home, I get a different feel of the atmosphere and than when I look at
Dorothy Koomson's website. Even without clicking through their backlist, I get an idea of the type of stories they write.