Oh no, nothing like that.
It's the Marlene Awards sponsored by the Washington Romance Writers.
http://www.wrwdc.com/ee/index.php/marlene_awards
Basically you pay the $30 contest fee, send a synopsis and the first 35 pages and the judge is one of the Grand Central editors.
At first when I researched them, I was curious to see if Grand Central was a POD publisher, but then when I saw that they're part of a big publisher, I was wondering if they were a new imprint or if anyone had any thoughts on if this was a good deal.
I've been looking at a lot of contests and some of the prizes are being read by an agents. I always dismiss those because I can get read by an agent without paying a $30 fee. I tend to enter the contests that have a MS critique as a prize or in this case an editor who I couldn't normally reach by myself.
I'm still going back and forth with myself to see if it's worth the $30 entrance fee or not. I'm leaning towards no . . . but having that to put on my writing resume (assuming I win,place or show) might be something to think about. feh.