Actually, I don't completely ignore bad reviews. Even though they hurt, sometimes a lot, I also find that often there's something in there that I can learn from. Yeah they're subjective, but they're someone's opinion, which still counts for something even if I don't agree with it. If you can't find anything to take away from a review, then read it, feel lousy, and then move on. For everyone who doesn't like your book, there will be another who absolutely cannot put it down
Here are the bad ones (both for my very first novel), in case you were curious:
"The heroine is such an irritating creature. She's stupid, which is bad enough, but she is also very emotionally needy, irrational, and neurotic. She overreacts too often. Maggie is like this black hole that sucks all the joy from the people around her because she demands that they cater to her all the time...Therefore, while I can appreciate many things about One Night In Boston, my failure to appreciate one single thing about the supremely annoying heroine is a huge stumbling block in my appreciation of this story. File this one under "I would love this book to bits if the heroine dies in an explosive car crash by page 16."
AND
I ran into all the cliche roadblocks of Woman’s Fiction and a few from Romance. The alpha hero comes off, most of the time, as having a little too much estrogen in his diet (one of my big pet peeves). Heroine’s big secret, which the reader figures out by the end of the first chapter, is so horribly hooked I wanted to tear my hair out. So many characters with so many individual stories - I almost wanted to say, ‘who is your heroine and your hero?’. The plot gets warped because I am trying to follow so many characters and none of them truly get to make their mark in the tale.
(OK, I have to add here that just in case you think this story totally bombed, it also got 5 Hearts from The Romance Studio and 5 Blue Ribbons from Romance Junkies. So go figure...)