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Thread: Gunelius, Susan

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  1. #1
    10 Books & Counting sgunelius's Avatar
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    Feb 2007

    Gunelius, Susan

    Title: Harry Potter: The Story of a Global Business Phenomenon
    Author(s): Susan Gunelius
    Publication Date: U.K. June 20, 2008; U.S. August 19, 2008
    Publisher: Palgrave Macmillan
    Format (print, ebook, audiobook, whatever): Print
    ISBN: 023020323X (10-digit) or 978-0230203235 (13-digit)
    Price: $35.00
    Logline: (one-paragraph description): The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been and is the perfect case study for academics, professionals and students alike.
    Link (Amazon, author website, publisher, wherever):
    Link to author's
    Link(s) to author's threads in other library categories:
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    Last edited by sgunelius; 09-24-2008 at 07:00 PM.

    Susan Gunelius
    President & CEO of KeySplash Creative, Inc.
    Founder of Women on Business

    Learn more about my marketing, branding, social media, & blogging

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