"complete links" vs one-way

Yes, you get a bit more juice for returned links, but that's really more true for static pages than blog /dynamic pages.

But honestly, if you want to rank well, the key is to write well, and write interestingly so that people will link to a post and page and comment on it, and you then get more readers, who will find something interesting and will link and post about it . . .

Usually people say it the other way around, as all your links being reciprocal implies you might be doing link exchanges to try and boost your ranking. Google gets a bit antsy at people trying to fool it. No one really knows for sure though (like most Google stuff).

A good rule of thumb is to design your site for humans. Google gets better all the time at telling apart natural sites from ones trying to game the system. If someone suggests a change to up your ranking, and that change would be bad for your human visitors, don't do it. Removing useful links because they haven't linked back is bad for your human visitors.

"So - are complete links better?"

No.

I agree with what Polenth said.

Btw, Polenth. Congrats on winning Nathan's contest. I voted for you.

Google or any other seach engine like one way links.