"We are not a vanity publisher."
In any case, I can't find any information behind who's running the site, which alone is a red flag. I found an anonymous blog post by someone called "The Nitpicker" claiming to have 20-plus years of editing and proofreading experience, but since there's no name attached, there's no way to verify this. The site itself is indeed fairly amateurish.
I don't have enough proof to say whether they are truly inept or bogus. I assume they probably have good intentions. But they also have no books out, so why should you be their guinea pig? As with all new publishers, it's wise to hold off on submitting for at least two years, and then see if they're still around. It's a good bet they won't be, simply because publishing is a tough business and most people who try to get into it are woefully unprepared for it, especially if they don't have any previous experience.