What do you think of author logos?

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The Second Moon

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I was having a discussion with another writer (who owns a blog and does author coaching ) and commented on her blog's logo. That got us on the conversation of author logos. So what I want to know is are author logos a yay or a nay for you?

I personally didn't realize authors could have logos until this discussion I had with my friend. I think they are pretty neat and can make you seem more professional, but how often do you get to use it?

Just curious on how others see them.
 

starrystorm

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I've never heard of author logos. Maybe a series logo, but not an author logo.
 

ChaseJxyz

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This is, ultimately, a question of branding, cause the whole point of a logo is to say "hey here's my brand!" I don't think I've ever seen an author have a logo? I know Really Big authors like James Patterson tend to have their name written the same way in the same font on their books, but that's mostly because the author's name is the selling point. But that's not really a logo, per se.

If you want to make a consistent brand across social media, then yeah, you could make/commission a logo, but I don't think it's really necessary.
 

frimble3

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It seems odd. Like, if you aren't well-known, who's going to know your logo? And, if you are well-known, your name is all you need. What could you use it for without seeming pretentious?
This is probably a suck of energy better spent elsewhere.
 
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Chris P

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I don't see why not, although I agree it would be part of branding. If it helps sell books and identify a work by that author, go to it.

The only one I can think of is Kurt Vonnegut used a hand-written * as a type of logo. It appears on a lot of his book covers, and as section breaks in his books. No idea what the origin of it is, though.
 

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If you're self-publishing, don't have an author logo.

Instead, especially if you're planning on self-publishing printed (vs digital) books, have an imprint. This is a small logo associated with the publisher, printed on the spine of a book, typically near the bottom of the spine.
 

The Second Moon

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Thanks for chatting everyone.
It seems odd. Like, if you aren't well-known, who's going to know your logo? And, if you are well-known, your name is all you need. What could you use it for without seeming pretentious?
This is probably a suck of energy better spent elsewhere.

These are my thoughts, too. I would rather spend my energy somewhere else. I also agree it is a little pretentious.
 

Maryn

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I don't see why not, although I agree it would be part of branding. If it helps sell books and identify a work by that author, go to it.

The only one I can think of is Kurt Vonnegut used a hand-written * as a type of logo. It appears on a lot of his book covers, and as section breaks in his books. No idea what the origin of it is, though.
Vonnegut's hand-drawn asterisk is actually a portion of one's anatomy. I no longer remember which of his books explained that.

Maryn, snorting
 
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MaryLennox

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For authors who prefer remaining anonymous, a logo can be a good replacement for a headshot when it comes to uploading a profile pic on Amazon or other sites.
That's a good point.

I think a logo for a series makes more sense than a logo for an author.
 
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gimli

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Most of what I've seen is the name of the author written in the same way which is technically a wordmark logo? Think Coca Cola. I think it's important to remember what consumers are used to and expect. People tend to not like new things unless it's mind-blowing. A logo would be odd.
 

Polenth

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For authors who prefer remaining anonymous, a logo can be a good replacement for a headshot when it comes to uploading a profile pic on Amazon or other sites.
I've used my blue mushroom for this for years and it's not been a problem for people. It has actually helped people recognise me over the years, because the mushroom never changes. I'm not really anonymous, but people react badly to my face, so I don't want it to be the first thing people see.

I also have an outline mushroom I use where a simpler form would be better.

Though it might seem odd when asked directly about author logos, I bet a lot of you follow authors who do this without even thinking about it.
 
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TeresaRose

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A little indifferent....but I do like them. One thing I'm not fond of, is when the author's name on the book is 1/3 - 1/2 of the cover.
 

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