Looks to me like they're an e-vanity publishing operation with little or no real expertise. Their section on what's been happening in the industry is entirely composed of stuff that's visible to consumers, but fails to mention various humongous recent changes known to people in the industry. Their "market tracking" section is so vague that it's arguably meaningless, but my guess is that they mean they're going to track their own sales. If so, it's a clueless claim, since everyone does that.
They say their authors get to choose which rights to reserve. This translates as "they aren't planning to lift a finger to help sell your books," because if they were, they'd care more about rights.
Another one of their talking points is that they righteously exclude sex and violence from their product line. While there are undoubtedly readers for whom this is a major consideration, there aren't very many of them. If they print that claim on their covers (I wouldn't know), it'll cost them more readers than it gains.
TM is also starting a magazine, which is way too ambitious and optimistic of them. I don't think they understand how different the magazine business is from electronic book publishing. Anyway, this magazine "will contain great fiction, nonfiction, illustration and artwork from our four imprints: Emerald Sky, Crimson Fog, Burgundy Grove, and Azure Valley." If those are book imprints, "too ambitious and optimistic" doesn't begin to cover the extent of their folly.
Summary: even if you like their business model, which I don't, they aren't offering any particular benefits you can't get from scores of other clueless e-publishing startups. If you want, you can keep an eye on them and see whether they're acquiring clues as they go along, but I'll frankly be surprised if they survive long enough for tracking them to yield meaningful results.
