Harlequin - Ooh, no, I hadn't thought of the 2021 publishing groups (I could do with a 2022 one, too). I've seen a few around, but they always seem to be for debuts. Are they on Twitter, or other platforms?
Ooh! You are brave and I'll bet they are great. I am not on TikTok but I don't know how I would have survived the pandemic without all those sea shanties!I hope you hear something soon, too, APM!
I made some book-related TikToks. I’m a million years too old to be doing that, but I enjoyed it! Maybe I’ll continue until I get laughed off the platform.
I hope you hear soon, APM. We've all been there with the waiting and it can be soul-destroying. And I hope everything carries on being positive with your unofficial agent and that it works out, Carrie!
Fuchsia, I don't really understand TikTok, but good for you trying it out. I'm just too shy of my face, I think!
Question for you all... how helpful do you find Twitter for brand building and book promotion, really? I'm trying to put quite a bit of effort into it at the moment, to build relationships, gain followers and get a wider reach, but I seem to be really unsuccessful with it! I'm not being annoying (I don't think) and I'm trying to promote other people's books and engage in conversations. I'm sort of at the point where I'm honestly questionning myself, and it's having a negative effect on my headspace. So I guess the question is, do you find it helpful? Is it worth persevering? Is it slow work to gain followers and build relationships? What's worked well for you?
I agree with this. I do virtually nothing on social media but keep a steady dribble of sales coming in from my last (2018) book purely from my column byline which includes the title of my memoir.In terms of traction on social media: Taking a unique approach can sometimes work in surprisingly good ways.
Tremendous list, Harlequin! Thanks for crystallizing the insights you and Sparverius have come to. I've come to similar conclusions, but I'm still active on Twitter because I enjoy the connections I've been able to make there--some accounts that I follow, some IRL connections I only communicate with through sm.On a scale of 1 to 5, with 1 being cautiously hopeful, and 5 staring the bleak abyss in the eye, how honest of an answer would you like?
The effectiveness of author self promotion is something sparverious and I have obsessed over for the last couple years.
Here is my bulletpoint list, as I have come to understand things:
- The biggest determining factor in book sales is how much money your publisher invests into your book
- Often, a book's chances are determined from acquisition, where budget and advance are laid out.
- Compared to what big presses can do, authors are relatively ineffective at the high end with no statistical impact on book sales for their sins of being active on sm
- However, the smaller the press, and or the less support they get, and or the more influential the author, the murkier that gets.
- Basically self promo caps out at how much it helps you sales wise. Say you manage to sell 100 extra copies by clever self promo—that's a lot more relative to your 3k print run of (sample number) if you're with a smaller press, but statistically insignificant if a lead title at a bigger press.
- But exceptions always exist and things like this are hard to predict, so while it's best to assume you won't rock the boat, you might as well try. Just don't sacrifice your health and sanity thinking everything is riding on you. Because it definitely isn't or shouldn't be.
- I concentrate on connections with booksellers and bloggers since they're a) easier to reach and b) much more inclined to interact with authors than usual readers. They're looking for new things and want to be "in" with what's getting published, and they're already doing the legwork of attracting interested consumers since they need them for their own blog.
- Basically it can matter but often doesn't, and if you do it then concentrate on influences and reviewers rather than readers (I would say).
- Nota bene: this is also what publishers do. They can't sell direct to readers and neither can we. The entire ecosystem is folks at the top selling a product too the next person in the chain until eventually, the sales staff on a store floor are the ones flogging copies on your behalf.
- Hope that helps! Sorry was so long
Yes, I've definitely seen this, but I've also seen the reverse.Some of the people I've found hardest to network with is other authors - some seem weirdly cliquely! Has anyone else found this? Maybe they look at my meague follower count and are put off It's got a little easier for me since my book was announced, but it still feels an awful lot of work for any engagement...
Scarywicket -- You have a right to ask what's going on.i haven't heard from my agent in almost six months. my manuscript is still sitting with a handful of editors, and so i figured when my agent said we were going to wind down sub on this one, we would still be checking in
You have to decide what you deserve and what you will tolerate. Six months is beyond the pale, IMHO. Good luck!
It's theirs.does anyone know what would typically happen if, for instance, we were to part ways and then an editor was interested after all?
I'm glad it's not just me who's found authors on Twitter to be super cliquely.