I'd like to start to accumulate our ideas here, rather than scattered all over - be that ideas for a new press release, a new marketing idea, or anything really - any idea at all.
Here are a few of my latest ideas:
1) Media love to print (or otherwise tell their audience about) freebies (I learned that USA Today regularly prints freebies in its lifeline column on the front page of the life section) - so lets make advantage of that in our press release:
e.g. near the end, probably between book details and contact details?
FREEBIE: A 13 page excerpt containing the introduction and 5 other pieces from the anthology is freely available from www.storiesofstrength.com
Of course, that involves making it available for access/download there (it isn't yet) and while at it we should also ask lulu to make a link to the preview file direct on www.lulu.com/storiesofstrength as not everyone will hit the 'buy now' link and so may not realise a preview is available at all.
2) Have we got an email address dedicated yet?
eg: storiesofstrength AT hotmail.com
or: enquiries AT storiesofstrength.com
3) If there are any radio talk shows in your area be vigilant to see if they ordinarily cover or are due to cover any related subjects and if so CALL IN and make sure to be interesting and on topic but most importantly, sneak in a free advert for the anthology - find an angle and slide down it!!!
Here are a few of my latest ideas:
1) Media love to print (or otherwise tell their audience about) freebies (I learned that USA Today regularly prints freebies in its lifeline column on the front page of the life section) - so lets make advantage of that in our press release:
e.g. near the end, probably between book details and contact details?
FREEBIE: A 13 page excerpt containing the introduction and 5 other pieces from the anthology is freely available from www.storiesofstrength.com
Of course, that involves making it available for access/download there (it isn't yet) and while at it we should also ask lulu to make a link to the preview file direct on www.lulu.com/storiesofstrength as not everyone will hit the 'buy now' link and so may not realise a preview is available at all.
2) Have we got an email address dedicated yet?
eg: storiesofstrength AT hotmail.com
or: enquiries AT storiesofstrength.com
3) If there are any radio talk shows in your area be vigilant to see if they ordinarily cover or are due to cover any related subjects and if so CALL IN and make sure to be interesting and on topic but most importantly, sneak in a free advert for the anthology - find an angle and slide down it!!!