The internet managed to eat the section by section analysis I did of some of the bullshit on that site. The highlights are as follows:
- There's no information on distribution to bookstores;
- There are repeated references to "author commitment", which suggests that authors may have to do a lot of the marketing and promotion;
- Their slush review procedure is convoluted and so far as I can see, adds little actual value;
- $100 submission fees that can apparently be repeatedly charged throughout the process (and there's nothing to suggest that the fees later on in the process won't be higher). This suggests that the company does not have adequate capitalisation in place to fund its commitments. Also, their attempts to justify the fee are pathetic, self-serving, weasel-worded statements that make very little sense;
- Intending to produce 35 - 50 books in the first year - this is a very high number of books for a start-up publisher, particularly if it doesn't have the resources in place to promote and distribute them;
- Repeats a lot of the normal crap about publishing being broken, which is apparently based on the fact that the founder couldn't find an agent and/or publishing deal with a commercial publisher;
- Repeatedly touts its marketing and promotion department as making a difference, without giving details of what this whizzy marketing and promotion will consist of;
- No details on what rights are being taken (the company seems to be taking e-books and printed rights) or what territories;
- No details on the amount of advances being paid or how this relates to the submission fee being charged;
- Claims that traditional publishers are using self-publishing, which obviously worked out just swimmingly for Harlequin;
- Repeated claims that it's using a different business model that doesn't actually seem to be too different to what real publishers want to do;
- A weird statement about how they use a third party publisher, apparently based on the misconception that commercial publishers print their books in-house (thereby indicating lack of industry experience).
MM