Does anyone have any experience dealing with them? They were mentioned on another thread and all I can find is this
www.Rhemalda.com which doesn't give much info.
www.Rhemalda.com which doesn't give much info.
shaldna:
Does anyone have any experience dealing with them?
Rhemalda Publishing Website:
Rhemalda Publishing is currently accepting manuscripts for everything except childrens books.
Rhemalda Publishing Website:
One page author biography, including writing history and professional background, promotional ideas and advantageous author contacts (if any).
Rhemalda Publishing Website:
Manuscript excerpt (15 to 20 percent of the manuscript) in electronic format. If you have associated artwork that is not in electronic format that you want to accompany your submission please contact Rhemalda Publishing Artwork
Rhemalda Publishing Website:
If the author has previously been published by another firm, please specify why a change is being sought.
Rhemalda Publishing Website:
All submissions will be reviewed and responded to as soon as possible (usually one month).
Rhemalda Publishing Website:
Upon receipt, the manuscript will be reviewed, and if acceptance is recommended, the author(s) will be asked to sign a contract with Rhemalda Publishing (usually one month).
Rhemalda Publishing Website:
Materials related to the requested submission, such as favorable newspaper clippings, endorsements by qualified professionals in the field the author is writing about, or other amended data may be sent and added to the material already on file. Use careful judgment in selecting these items and be certain that they enhance the material and its chances of being accepted.
Rhemalda Publishing Website:
Project submission materials, both accepted and declined, will be retained for a period of six months, unless specifically requested by the author to delete at an earlier date.
Rhemalda Publishing Website:
The publisher and editor(s) are professionals who will decide on the quality and potential of a proposal. Comments and/or reviews from qualified professionals or publications, as stated earlier, can be desirable in many cases. Likewise for rejection letters from other publishing companies that acknowledge a project`s potential value and which base their rejections on other factors unrelated to quality of author workmanship.
Rhemalda Publishing Website:
Under the revisions contained in the 1978 Copyright Law, a work is automatically copyrighted at the time of creation. If we agree to accept the work for publication, we will apply for the copyright in the author`s name on publication.
Rhemalda Publishing Website:
Publicity for your new book to readers is one of the most important things you can do. Not only is it important but it is difficult because there is only a very small window of opportunity to do it right. If not done right a publicity campaign is salvageable, but it may take years. Your publicity should begin at least 3 months before your publication date. Determine your audience and the message you want to send them about your book.
Rhemalda Publishing Website:
- Develop a contact list of media professionals and influential people in your market. This does not just mean send your book to Oprah. Begin with local contacts and gradually expand to regional, state, and then national if applicable. Be sure to include smaller niche markets that will have a greater interest in your specific type of book.
- Write a top-notch press release in the proper and acceptable way for the media. Make sure it is proofread by at least three people. Do not rely on spell check. If your press release isn’t perfect and in the correct format, the media will discount it as amateurish. Make appointments, offer to send galleys, and be prepared to answer questions.
- Develop your “elevator speech”. This is a 60-second synopsis of you and your book that should become second nature to you. Use it whenever a marketing opportunity presents itself.
- Arrange book signings.
Rhemalda Publishing Website:
Marketing focuses on immediate sales, primarily targeted towards bookstores, libraries and immediate customer sales.
Publicity on the other hand is directed at earning unbiased media coverage to let the public know your book and know and recognize your face as the author. Knowing the difference and executing both carefully can put you and your book on the path to success.
Rhemalda Publishing Website:
Another good idea is to have another twenty books in the trunk of your car in case your book is so popular that you sell out. You never want to run out of books because you will lose book sales. If the store runs out you will need to sign your books over to them on consignment. The store should know how to do this. (Note – The books put on consignment they should pay you the retail price less 40% for each book.)
Rhemalda Publishing Website:
Rhemalda Publishing is a traditional publisher who opened their doors to authors in January 2010.
Rhemalda Publishing Website:
We believe that books need to be read and that it should be an enjoyable process to get the books into the readers hands.
Rhemalda Publishing Website:
UK Distribution: Adlibris, Amazon.co.uk, Bertrams, Blackwell, Book Depository, Coutts, Gardners, Mallory International, Paperback Shop, Eden Interactive Ltd., Aphrohead and I.B.S. – STL UK
Not only is "independent" spelled wrong, but how does his background relate to the bone crunching job of selling books? I hope that he has a mentor who is teaching him the ropes. Otherwise this is a huge risk for any author.Independant Agent at United First Financial
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No experience but there are numerous red flags for cluelessness on their website.
With new publishers, it's better to see a specialism in a particular genre (e.g. romance or fantasy) rather than a "we accept anything" policy. That's because it's easier to focus on making marketing and distribution contacts in one genre and thereby target expenditure than use a sweep approach.
It's not unusual for publishers to discuss marketing and contacts after a book has been accepted for publication, but given that Rhemalda is asking for this up front, it suggests that the author is going to be doing a lot of the leg work, which will sap their time and (most likely) their money.
It's not usual for a publisher to accept the author's own artwork - they should have their own artists who they'd want to work with instead. An exception is where a publisher handles children's picture books and the book is by an author illustrator but that can't be applied here given that they're not accepting children's books.
That's a fast turnaround.
I don't see why they need to stipulate a time limit on signing a contract and for me, it suggests that there might be little room to negotiate.
Don't understand this - Rhemalda's time periods indicate that an author who goes through their process should be offered a contract or declined within 3 months and on rejection I would expect them to destroy the material or dispose of it as a matter of course. Why hang on to something that you don't intend to publish?
This suggests that they're not going to do any of that for you - which a commercial publisher should be doing because it's in their interests as much as the author's.
So basically, they want you to buy copies of your book on the off chance that you might be able to sell it.
I'd want to see whether they're still in business in January 2012 before signing with them and even then, I'd be looking for details on author experiences.
I have no experience of them, but their website throws up a couple of red flags. The opening sentence on the "About" page ("Rhemalda Publishing is a traditional publisher who opened their doors to authors in January 2010") is not only horribly ungrammatical but also includes the dread phrase "traditional publisher" — often associated with businesses attempting to copy PublishAmerica's business model.
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Eeeeek! His background:
Not only is "independent" spelled wrong, but how does his background relate to the bone crunching job of selling books? I hope that he has a mentor who is teaching him the ropes. Otherwise this is a huge risk for any author.
You do realize that self-publishing is more "traditional" than commercial publishing, right? "Traditional publishing" is the pre-commercial systems of self-publishing and/or sponsorship by private benefactors, the state, or the church. (Yes, it's highly ironic that a vanity press put the term into circulation.) Also, new production methods have no bearing on business models; they merely make some models (e.g., self-publishing) easier.I disagree re: the use of "Traditional." Regardless of where the usage was started, it's an accurate description of the way books have been published and the new models entering the market. That said, that they used "Traditional" and yet do not appear to utilize off-set printing (assumed b/c of their prices) and do not appear to get their books on shelves (both of which would be the "traditional" way in which books are published and sold), I'd say the comment is deceptive.
Sydewinder:
I've seen this asked by a number of publishers. I think, it shows that the author is going to be expected to do some marketing. Maybe they're wanting proactive authors and are ensuring that they're not wasting time reading mss. by authors who are not keen to do any promotional work.
Sydewinder:
Depends on what they mean. Do they mean we'll offer you a contract within a month? if so that is fast. But do they mean since 99% of slush is crap you'll likely get an quick rejection? that makes sense.
Sydewinder:
Every contract I've been offered has come with a time limit. from one to three months.
Mmm...as a former neophyte who got very very lucky, I'm not sure I agree with you, Sydewinder. The publishing industry is different from all other kinds of business ventures and unless you have the 4-1-1 on how books are sold, recognizing a potentially marketable book, and standing out from the sea of other publishers, it's like swimming with a VW bug chained to your ankle.
Editorial is a huge part of the business, and it's important to know what professionals you're hiring. Case in point, a number of years ago I met a man with a lot of money who decided to open up a publishing company because his wife loved to write. To say that he had more money than brains wouldn't be an understatement. Since he knew nothing about the industry, he wasn't in a position to determine whether the people he hired were quality or not. They chose a lot of really bad books and wasted a ton of money. It was ok, since he had it to burn, but I just ached at how stupidly he worked. He stumbled around for a while, I gave him some advice, and slowly, he began to solidify the company. But at that, they still are a very small beacon in that particular genre.Editorial experience is the only thing I can think of, but an experienced business person would know that they need to hire professionals to make their enterprise a success.
You're comparing apples and oranges. Startup publishing companies are weency. In fact, most small indie presses don't have a separate marketing department, so all the knowledge of a marketing department - or lack thereof - falls on the publisher's shoulders. If they know nothing about the industry, they have an uphill climb.the one thing I took notice of was that, for the publisher I worked for, the marketing department got the bulk of the budget, and they also got veto rights when deciding what book to add to the list.
Most neophyte startups don't have a marketing background. And even if they did, it doesn't mean they are in a position to recognize a marketable book from a tosser. That takes inside knowledge and experience. Marketing is only a piece of the publishing pie. Small indies need to have a solid business plan, a specific genre focus, strong editorial experience, marketing ability, good distribution, and lots of money.Since marketing is both the greatest expense and greatest hurdle to selling books, those that don't need to go out of pocket to hire people with experience would have the best chance at having success without strapping their wallets.
The best sales come from physical books. Every time a TV or radio producer calls us about interviewing one of our authors, they want a book.a couple years ago, I would have said the only way to see any significant sales would be to get your book on the shelves of book-stores. Now, I think significant sales are possible without bookstores.
Why? Many of my colleagues don't share sales figures with prospective authors. Rather than making sales numbers your litumus for walking away, it might be a better idea to consider whether that publisher has the ability and editorial muscle to produce and distribute your book to the stores. For example, we have agents who place some of their authors with us because they know we'll knock out a very good book and get it on the shelves. We don't always sell in the tens of thousands, but we have a few that have. Does that mean that an author should walk away? I suppose it depends on one's intent for their book. However, keep in mind that not every book is going to sell in the tens of thousands, and that's why successful indie presses exist.If a publisher won't tell you sales figures, I say you should walk away. If the sales figures they share are not in the thousands, walk away.
Editorial is a huge part of the business, and it's important to know what professionals you're hiring. Case in point, a number of years ago I met a man with a lot of money who decided to open up a publishing company because his wife loved to write. To say that he had more money than brains wouldn't be an understatement. Since he knew nothing about the industry, he wasn't in a position to determine whether the people he hired were quality or not. They chose a lot of really bad books and wasted a ton of money. It was ok, since he had it to burn, but I just ached at how stupidly he worked. He stumbled around for a while, I gave him some advice, and slowly, he began to solidify the company. But at that, they still are a very small beacon in that particular genre.
You're comparing apples and oranges. Startup publishing companies are weency. In fact, most small indie presses don't have a separate marketing department, so all the knowledge of a marketing department - or lack thereof - falls on the publisher's shoulders. If they know nothing about the industry, they have an uphill climb.
I agree that having a marketing background helps because you need those tools to pitch your book to genre buyers. I'll never forget Dominique Raccah of Sourcebooks telling me how she got started. Her background was with advertising, so she pushed her own book until people sat up and took notice. Dominique is not your typical story.
Most neophyte startups don't have a marketing background. And even if they did, it doesn't mean they are in a position to recognize a marketable book from a tosser. That takes inside knowledge and experience. Marketing is only a piece of the publishing pie. Small indies need to have a solid business plan, a specific genre focus, strong editorial experience, marketing ability, good distribution, and lots of money.
Agreed. No question publishers with physical book store presence trump those that don't. Any online sales a small pub can do, a big pub can, and no doubt will, do as well.The best sales come from physical books. Every time a TV or radio producer calls us about interviewing one of our authors, they want a book.
Agreed. I fall into that category.Now, because the physical book has sold like hotcakes, the e-book is doing very well, but it's nowhere near the sales of the physical book. Most people want to hold the product in their hands, not on a Kindle.
When you add a debut author into the mix (such as with the author I describe above), marketing an e-book through traditional means (which reaches the largest audiences), such as TV, radio, magazines, and newspaper interviews, are pretty much closed. You're left with the internet, which is a huge, deep ocean of white noise where lots of drek e-books compete against truly great ones. It's much harder to separate the wheat from the chaff. It's nearly impossible for a debut author, who has no readership, to make like cream and rise to the top.
Why? Many of my colleagues don't share sales figures with prospective authors. Rather than making sales numbers your litumus for walking away, it might be a better idea to consider whether that publisher has the ability and editorial muscle to produce and distribute your book to the stores. For example, we have agents who place some of their authors with us because they know we'll knock out a very good book and get it on the shelves. We don't always sell in the tens of thousands, but we have a few that have. Does that mean that an author should walk away? I suppose it depends on one's intent for their book. However, keep in mind that not every book is going to sell in the tens of thousands, and that's why successful indie presses exist.
The best way to determine whether a publisher is appropriate for you is to be well versed in the industry so you can analyze whether you have a blockbuster or something quite lovely that sits on a lower rung of the list. Oh, and get a great agent.
... I would give bonus marks to ones that are started by people with former marketing experience.
I'd amend that to former book marketing experience.
Books don't sell the way soap, sneakers, or shoe polish sell. No one is going to pick up a mystery instead of the romance they came for because the mystery costs fifty cents less.
In addition to being items of commerce, books are also individual works of art. More than one would-be publisher has foundered on that rock.
I'd be interested in how you see selling books as different than other products. Not that I think you're wrong, just that I'm not convinced. The key components to selling a product are 1. packaging 2. consumer awareness and 3. access (not necessarily in that order). Of course, like all products, if something doesn't work, or develops a reputation for not working, sales will drop sharply. So producing a good product that impresses is important.
Also, could you explain what you mean by, it is a failure not to treat a book as a work of art? What do you mean that would-be publishers have foundered on that concept?
Here's one difference: If I buy paper towels and like them, I will keep buying those same paper towels. If I buy Agatha Christie's 'Death on the Nile' and like it, I will NOT continue to buy 'Death on the Nile' each time I finish it.I'd be interested in how you see selling books as different than other products. Not that I think you're wrong, just that I'm not convinced.
I don't blame you. I wouldn't be convinced either if an editor and some very well published authors took the time to explain how the industry works.Not that I think you're wrong, just that I'm not convinced.
I don't blame you. I wouldn't be convinced either if an editor and some very well published authors took the time to explain how the industry works.
I asked McDonald, politely, to expand on his thoughts a bit.