Oh my goodness - those 60s-era Sears Wishbooks take me back! My younger brother and I used to sit on the sofa and page through the holiday edition together, playing a game we called "I Git It." (Basically just taking turns claiming items on the page.) We ignored the clothing, furniture, appliances, sports stuff and other boring sections, and focused most of our attention on the board games, the nongendered toys and especially the food items. Sears used to offer a kind of cake called "The Butter Batter" and we simply craved one. Never got it, though.
