a tale they won't believe
From the 'Why Raider' page (link in Alice's comment):
I can only imagine that first cover was designed to lure in Gillian Wotsit, the Awful Poo Lady.Unlike other publishers, we realize that a book won’t sell if it’s not produced with quality in mind. Our team of book cover designers will
never place a limit on how many designs they will come up with until you are satisfied with the final product.