Q. Why should I have to pay for a review? Don’t some companies review books for free? And what about the free reviews I can get through online booksellers or local publications?
A. All review publications must find funding somewhere. Traditionally, print review publications have been financed in large part by advertisements and subscriptions from the mainstream publishing industry, whose books are then reviewed “free” to the author, yet in fact are subsidized by the traditional publisher. Newspaper and magazine reviews dwindle as these publications enter into their own financial troubles. We believe fee-based reviews serve an important role in the world of reading and writing as they guaranteed a detailed, high-quality and unbiased look at a book.
Wow. This is the 'presents of redundancy' outfit mentioned over on the LitFire forum, yes?