Aha! I recognize that -- it's the CafePress model. You provide the content, they do the production. Base price per unit covers the cost of production plus their own modest profit. You set the retail price wherever you think it'll sell. If you're right, you both make a little money. If you're wrong, you don't get paid for your time and effort, but otherwise nobody takes much of a loss."...you set your own royalties and they pay you, I believe, quarterly. On top of the print cost they charge you a service charge. So let's say your basic cost per book is $8, and you want $8 royal, the price of your book would be about $18?"