Black Opal Books Website:
Based in the Pacific Northwest, BLACK OPAL BOOKS was founded by people who thought the publishing industry could do more for both readers and authors. So they formed BLACK OPAL BOOKS and gave it a two-fold mission: produce high-quality, well-edited books for readers, while helping authors achieve their dreams, as well as a higher percentage of royalties.
It would be better if they were paying advances rather than higher royalties. If they're a royalty only paying publisher, then you should check their sales history because there's little point in getting a higher percentage of zero sales.
Black Opal Books Website:
We also understand how disheartening it is, when you finally write the dreaded query letter and send it out to publishers, only to have your book rejected based solely on your query letter by someone who hasn’t read a single word of your book. Or even worse, to not get a response at all. And if you're lucky enough to get accepted and published, to receive royalties of such a small per cent. So at BLACK OPAL BOOKS, we let you send your completed manuscript along with your query letter.
If no one is requesting a partial, then the query letter requires work. It might be a tedious skill to learn, but it's one that can be valuable later on. Besides, a sub-literate query letter is a strong indication that the manuscript won't be worth checking out.
Re sending the complete manuscript - why? If they're only going to commit to reading at least one chapter, then ask people to send in one chapter. That should be enough to know if it's worth asking for more.
Black Opal Books Website:
For those of you we do accept, our royalties start at 45%, for both ebook and print, and go as high as 70%.
This suggests they're offering variable royalty rates to different people. That seems to me to create an unecessary admin burden from their perspective - would be better to just have a flat rate. I'd also want to know how royalties are calculated - i.e. whether they're on net (and if so, how net is calculated) or cover price.
Black Opal Books Website:
To start with, we’re accepting all romance genres, including paranormal and erotic, and also YA. In addition, we’re accepting novels and novellas that aren't romances, but have strong romantic elements, such as women’s fiction, chick lit, etc. So if it has romance in it, or if it’s YA, we want to see it. We are also accepting limited non-fiction.
It's good that they're focusing on one particular fiction genre as it means they can focus their marketing efforts and build a reputation. That said, it would be better if they were focusing on fiction rather than non-fiction, which is a smaller and more fragmented market and will split their marketing efforts.
Black Opal Books Website:
Since in today's market the author's promotion of the book is crucial to its success, please be prepared to give a brief statement about how you will promote the book in your query letter, or your cover letter if your book is non-fiction. If you do not know how to promote your book, but are willing to learn, that is also acceptable. A more detailed author-promotion plan will be needed before the book is release for sale.
This always makes me nervous - particularly when there's nothing on the site to indicate how Black Opal intends to try selling and marketing books. Authors shouldn't be doing promotion on their own, I'd be happier seeing some firm commitments from the publisher and an indication of what that will entail.
I'm a bit confused by their book reviews page - mainly because all the reviews seem to be by Taylor Jones and Regan Murphy. Maybe one of the regular romance writers can tell me who they are - i.e. whether they have respected/popular romance fiction review blogs - because otherwise it just seems to be two random people talking about the publishers' books (which doesn't inspire confidence).
As general observations:
- it looks like they take print and electronic rights. Unless they've got distribution deals in place to stock books in stores, I wouldn't want to give up print rights and I'd want to check where their ebooks are being distributed through.
- no information about who the editors are, who the publishers are or what their qualifications are. That's always a red flag - especially as in this case, they're touting their editing services.
- get information on average sales figures per title - that's always important if you're going with a royalty only publisher.
All in all, I'd wait to see if they're still going in two years time.
MM