They are, at least, starting small and slow and avoiding most of the usual Big Bad Trade Publishers language.
Covers are only fair. I read one of their free stories and it wasn't bad; written pretty well with no glaring errors that I could see.
Right now it looks as if this is an another author-run publishing company. I'd be happier if I had an idea of the principals' qualifications; however, they seem to be on the right track at present. I'd wait and see what the next year or two brings.