They say you get 100% of royalties. Of what, though? I get 100% of my royalties through a traditional publisher (and I pay them nothing). What percent of the cover price is the royalty? Maybe they assume all authors have an agent taking a cut.
It looks like once they format the book, it’s up to you to find a distributor. All they do is generate the metadata. Does that get it into Ingram?
The book featured on the home page, Biological Transcendence and the Tao, has no ratings or reviews on Amazon though it came out in August. Also has no sales rank. There isn’t even an author bio. His other book, which came out in September, per Amazon, is out of print.
What exactly is an author getting here?
You pay extra if you want a human proofreader. One of the ones pictured is also available on Getty Images stock as “big man with beard and glasses.” (Not quite the same photo, so maybe the guy’s photographer took more and put some on Getty.) Another photo is all over the web. She’s a woman in Ghana praising a fence company. Under another name she’s a nonexistent design company praising a real estate site. She’s also associated with an AI voice company. (Spines will also be providing voice cloning for audio books.)
So a vanity publisher, but my guess is one that will take the authors’ works and dump them into LLM. They’ll probably make money from both the authors and whoever buys their works for training. Looks like a win-win-lose. With the author at the end.