I would love constructive criticism and feedback about how we can make the site better for you.
Hi Scott.
OK, I'll give some feedback.
Firstly, I'm a reader rather than a writer of novels, etc so I'll give this feedback from the POV of a reader.
The site is an utter waste of time for readers.
I get the feeling (perhaps unjustified) that it is organised for AUTHORS - not from the point of view of readers. That's like opening a hairdressing salon with the fanfare "We aim to make life best for our hairdressers."
Follow my moves as I browse the site.
(1) I'm on the front page:
http://offthebookshelf.com
I click on an interesting looking book.
Try it. Go to the front page and click the cover for 'Ad Asylum'
Go on. Try it.
Does it the reader to a page about the book?
No - it takes them to a page about the AUTHOR !!! That might be designed to stroke the author's ego but from a reader's point of view it is a total waste of time.
Let's look at what is on this page:
1. A right bar ad that is relevant to authors, not readers.
2. A bottom ad that is relevant to authors, not readers.
3. A bio of the author which isn't what I came to see.
But among all the clutter aimed at authors, there is a tiny section on the book that you are allegedly trying to sell me.
It is:
"Halliday & Vine, once the greatest ad agency in New York, is now an agency on the brink. Peter Vine, their creative genius, has disappeared. Now, they’ve got one last .."
This is almost funny - After putting all of the stuff aimed at authors on the page, you actually ran out of room for the information about the book !!!
You had a golden chance to convince me to buy the book. I had even clicked on it. But instead of telling me about the book you only give me one and a half sentences !
So you truncated it and will make me click again just to get a minute amount of extra info ?
To be honest, I find it impossible to believe that this page (which is what you get when you click the pic of the book) is designed to sell the book.
Almost all the space on this page I'm viewing is aimed at authors.
(2) Despite the fact the site is not making an effort to convince me to buy the book, I'm going to try and get more info on it anyway.
I'll click the preview. It downloaded a PDF for me. I viewed it.
Try it. What do you see ?
The PDF contained:
1. A cover page
2. A title page
3. A blank page
4. A copyright page
5. A chapter heading page 'Pitch Minus 11 Days—Sunday'
That's it !!
That kind of thing is just WASTING THE TIME & ATTENTION SPANS of your potential customers.
It seems like this site simply isn't trying to sell me the book !
What's more, from here I can't even navigate easily to other books.
If books are what you are selling, you need to make an effort to sell them.
Here would be a golden opportunity to list other humor books on the bottom of the page - I might want to click on those.
But no.
What a waste of time as a reader.
(3) OK - I'm going to find another book despite this site.
I have to go back to the main site and try again.
Now I'm there, I'll take a few moments to see what is on the front page:
1. An ad inviting people to 'Join now to publish and Profit'
2. A big section on 'Writers'
3. A small section on 'Readers' - inviting me to 'Browse our site' (which I was already doing) and inviting me to 'discover new authors' (again - aimed at authors, nor readers). And, at the end 'And, please keep coming back - we are adding new
authors every day'.
Be honest with me. Do you go to a cinema and say "Do you have any films by a screenwriter I haven't discovered yet? Or a new producer?"
So why would you expect that readers are interested in that?
Don't get me wrong - I like discovering new books & new authors. But I pick up books because they sound interesting, not because the author is new!
I don't visit Amazon because they've added new authors. I visit Amazon because they've added more books.
4. A section on 'Today's featured author'
What about 'Today's featured book???'
5. A section on 'Browse authors by last name' !!!
6. A section called 'Top 10' books - but which really took me to the author's page.
You get the drift.
It is NOT aimed at selling books. But from the front page I can easily get a list of author bios for authors who have books on your site whose last name starts with 'W'. That's only a single mouse click. I'm sure there are plenty of readers who want to do that.
I clicked on another one (which I won't mention). The preview of that was about a civilian steamship being retired on its last voyage.
One minor point - when the story is set (1946) civilian ship radar had just been released. It made NO sense for an old, obsolete steamship to have cutting edge technology which nobody had been trained in yet. It would be like setting a story in the late 1980s where an old guy was taking his last trip in his rusty old '56 Fairlane ... casually reading the built in GPS !!!
Yes, it would be perhaps possible (he could have been the first person to buy a GPS and installed it in the car that he was driving to the wreckers) but certainly doesn't read right !!!
I know - I'm being pedantic. But surely any reasonable editor would twig that perhaps the audience might not feel that 'obsolete steamship being retired' and 'marine radar' might twinge a few alarm bells on the first page !
Another book (again nameless) reads, quite literally, as:
"He shoved open the door and rushed in! He careened headlong into a young girl running out knocking both of them to the floor!"
Again, this isn't exactly high quality writing.
Anyway, that's about the end of my feedback.
To conclude: I'm not seeing any reason why a reader should visit the site. It doesn't make any real effort to make it easy for me to browse. The site's books appear to be amateur quality - so why would I buy from here rather than sites with higher quality books on average ?
I guess I'm particularly dismayed because I'm the kind of guy who might be the prime customer. I buy way too many books & stories. I'm not following any particular authors. If I'm not your customer than who is ?
Sorry.
Mac